Certificate in Marketing

The Certificate in Marketing program at Florida Atlantic University is designed to provide a focused, accelerated study of the marketing management activity within organizations. This program serves a broad group of marketing managers, including those with interests in sales, brand management, promotion, and consumer behavior.

Format and Schedule

• The program is held on Thursdays in a live virtual format.
• The program dates are from February 19 to April 16, 2026.
• The program hours are from 6:30 pm to 9:30 pm.
• The total program hours are 24 hours, with 2.4 CEUs.
• The program consists of 8 sessions.
• The price of the program is $1,100.

Course Benefits

The Certificate in Marketing program will prepare students for jobs at every level of marketing. Both current and prospective marketing professionals will gain the skills and understanding necessary to develop strategic marketing initiatives and build strong relationships with customers. Participants who attend the program will have a macro understanding of the importance of Marketing in a business and be ready to start a career in Marketing at the entry level, while others will be prepared to market their own business.

Curriculum Description

The program is all about bridging the existing theories, models, and techniques with real-world scenarios to give participants the tools they need to think critically and analytically to design and deliver a unique marketing plan, ready to be implemented. The end goal of this program is to empower each student with the ability to locate pertinent data and apply analysis and their individual thinking to formulate a comprehensive marketing plan. Whether refining an existing business or launching a new one, participants will gain insights into crucial marketing essentials, including:

• Planning and Strategy
• Marketing Mix
• Target Audience and Segmentation
• Consumer and Client Behavior
• Positioning and Value Proposition

Instructional Approach

The instructional approach involves a hands-on methodology to help participants achieve their ultimate goal of crafting a strategic marketing plan. This includes:

• Grasping theories, concepts, and models of marketing
• Conducting research and analyzing data from real marketing cases
• Engaging in in-depth class discussions and sharing knowledge collaboratively

Ideal Candidate

The ideal candidate for the Certificate in Marketing program includes:

• Marketing supervisors/managers, including those with interests in sales, brand management, promotion, and consumer behavior
• Any professional wishing to develop marketing initiatives and build strong relationships with customers
• Marketing assistant
• Research assistant
• Business owner

Faculty

The faculty for the Certificate in Marketing program includes Marlon Quintero, an Emmy-nominated producer, author, and media strategist, with over 30 years of experience in content creation, innovation, and global media production.

Books and Materials

Electronic materials are included in the program.

Florida Atlantic University - Intensive English Institute

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Overview:

Florida Atlantic University's Intensive English Institute (IEI), established in 1995, offers high-quality English language instruction to international and domestic students. Located within the Center for Global Engagement, IEI aims to help students achieve their academic, professional, or personal goals by developing their linguistic and cultural competence.

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Services Offered:

IEI provides a comprehensive and innovative curriculum delivered by dedicated faculty. The institute offers:

Academic Track:

This program prepares students for admission to FAU degree programs (undergraduate and graduate).

Summer Programs:

These programs offer intensive English language instruction during the summer months.

Custom Programs:

IEI can tailor programs to meet the specific needs of individuals or groups.

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Student Life and Campus Experience:

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Key Reasons to Study There:

Prestigious Global Academic Track Program:

This program provides conditional admission to FAU degree programs.

Comprehensive and Innovative Curriculum:

IEI offers a well-structured curriculum designed to enhance English proficiency.

Dedicated Faculty:

Students benefit from the expertise and guidance of experienced and committed instructors.

Cultural Immersion:

IEI fosters a welcoming environment for students to learn about American culture.

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Academic Programs:

English for Academic Purposes (EAP):

This program focuses on developing the language skills necessary for academic success.

Global Academic Track Program:

This program provides conditional admission to FAU degree programs for students who meet specific English proficiency requirements.

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Other:

IEI is accredited by the Commission on English Language Program Accreditation (CEA) and is a member of English USA. The institute offers a variety of resources and support services to students, including:

Housing:

Information and assistance with finding suitable housing options.

Visa Information:

Guidance on visa requirements and procedures.

Payments and Refunds:

Information on tuition fees and refund policies.

Student Testimonials:

IEI showcases positive experiences from past students.

Events:

IEI organizes various events and activities for students, such as conversation clubs and orientation sessions.